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"Anybody can make the simple complicated. Creativity is making the complicated simple."
Charles Mingus

PRESS RELEASE

Roses Are Red, Violets Are Blue; Adopt a Prairie Dog at The Baltimore Zoo

BALITMORE - Are you having problems finding the perfect gift to give your sweetheart for Valentine's Day? The Baltimore Zoo has the perfect gift that's short, furry, and looking for love - a prairie dog adoption.

The Baltimore Zoo's Adopt-An-Animal Office is offering a Valentine's Day special: provide a loving home for one of the Zoo's prairie dogs for only $35. In return, you will receive a FREE prairie dog plush, an adoption certificate, a color photo of your cuddly friend, and an invitation for two to the Adopters-Only Breakfast to be held in May.

Your contribution to The Baltimore Zoo Adopt-An-Animal program supports the feeding and health care costs of animals at the Zoo. Adoptions are available for other mammals, birds, and herptiles with contributions ranging from $15 to $3,000.

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PUBLIC SERVICE ANNOUNCEMENT

:15

Production for the week of Sunday, January 19, 2003.


SFX: Authoritative musical intro

ANNCR:

Make your New Year's resolution a realilty.

Resolve to live a healthier lifestyle instead of dieting.

Healthy Weight Week, January 19 through 25 can help. Go to

www.healthyweight.net (Double-You, Double-You, Double-You,

Dot-Healthy-Weight, Dot-Net) to learn more about healthy

lifestyle habits that last a lifetime and prevent weight problems.

-30-

ARTICLE

Rep. Weldon to address security policy in GovTech keynote

As a member of the National Security Committee and a senior member of the House Science Committee, seventh term U.S. Representative, Curt Weldon (R.Pa.) has witnessed the technology revolution first hand. When it comes to technology, Weldon believes "we govern best when we govern least. We cannot risk hampering the dramatic development of technology with cumbersome regulation, excessive taxes or federal bureaucracy."

Weldon represents portions of Chester, Delaware and Montgovery counties, Pa. In his district, Mr. Weldon supports the promotion of technological inovation available to local teachers, students and parents. The regional HUBS project is transforming the area into the nation's first "smart region." Through the home initiative, HUBS allow a student to access homework assignments from a home computer, develop projects over the Internet and gain instant access to school resources.

Weldon has been a strong supporter of E-Rate, which will provide discounted telecommunications services to schools and libraries, since it passed Congress in 1995. Weldon would like to see, "every child, from the city to the farm have access to technology."

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ELECTRONIC NEWSLETTER ARTICLE

HPVA members lobby against the high U.S. dollar

The strength of the dollar is a tale of two perspectives-manufacuring and economic. For manufacturers of hardwood, plywood, veneer, and engineered hardwood flooring, the strong dollar depresses the sale of products in export markets. When the dollar rises against other currencies, production and payrolls are cut, making it impossible to compete with foreign manufacturers. Economically speaking, the strong dollar keeps interest rates low, making imported goods cheaper.

Herb McClaugherty, president and CEO of The Dean Company, forwarded a letter to Treasury Secretary Paul O'Neill "to support using market forces and coordinated financial intervention to bring about realistic exchange rates."

John Grunwald, senior vice president of public relations at Danzer Services Inc., traveled to Washington, D.C. to meet with President Bush to discuss the strong dollar as part of a coalition with NAM. While the administration did not discuss the high dollar, Grunwald urges "every HPVA member to write their elected congressional delegation, and inform them that the strength of the U.S. dollar is a national emergency."

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Need help writing a newsletter or press release? Let Allen Business Writing Inc. create creative, results-oriented marketing communications copy for you today. E-mail us today for an obligation-free price quote.

 

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